Privacy Policy

LEGAL

This Privacy Policy explains how Vivant & Vow™ ("Vivant & Vow," "we," "us," or "our") collects, uses, shares, and protects your information.

It applies to all current and future Vivant & Vow products and services, including the Planning Binder Dashboard™, Inner Aisle™, the Inner Aisle Suite™, the Compass Lounge™, AVA™, our websites, educational courses, community platform, mobile applications, and any future software or services we offer (together, the "Service").

Your use of the Service is also governed by our Terms of Service.

Last Updated: July 9, 2026 · Version 2.1

Our Promise

Trust is the foundation of everything we build here.

You are handing us something tender — the shape of your celebration, the names of the people you love, the numbers that keep you up at night, and sometimes the reasons beneath all of it. We do not take that lightly.

So we make you a simple promise. We collect only what we reasonably need to give you a beautiful, useful planning experience and to make it better over time. We do not sell your personal information. We do not share it with advertisers. And we handle what you tell us with the same care, respect, and intentionality that we ask you to bring to your own wedding day.

The pages that follow explain the details. But the promise is the part worth remembering.

Our Privacy Principles

Five commitments guide every decision we make about your information.

We collect only what we reasonably need.

We never sell your personal information.

We design for trust first.

Personalization should feel helpful — not invasive.

You remain in control of your information and your planning journey.

Everything that follows is simply the detail behind these five.

1. Information You Give Us

We collect the information you choose to provide as you use the Service. Depending on which products you use, this may include:

Account information — your email address, an encrypted form of your password, and authentication details
Profile information — your full name, wedding date, wedding location, optionally your partner's name and a profile photo
Planning content — your wedding vision, planning priorities, inspiration, Wedding Compass™ responses, Feeling Finder™ selections, Vendor Energy Check™ entries, Priority Sort™ results, Beneath the Veil™ reflections, budget information, timeline information, checklists, notes, and wins
Guest and vendor information — guest lists, guest counts, vendor names, and related planning details
Uploads — images, PDFs, contracts, inspiration boards, vendor documents, and other planning materials
AI conversations — messages you exchange with AVA™ or other AI features
Community interactions — posts, comments, and participation within our community spaces
Dashboard activity and preferences — progress, completions, settings, and how you use our tools
Consent records — the date, time, and version of the Terms and Privacy Policy you accepted
Payment information — where you purchase a paid product, processed by our payment provider (we do not store full card numbers)

2. Information About Other People

Our tools allow you to record information about other people — most notably guest names, family details, and vendor contacts.

Please enter only what you need. You are responsible for having a lawful basis to record information about others. We use this information solely to display, organize, and total it for you within your own account. We do not contact the people you list, and we do not use their information for any independent purpose.

3. Information Collected Automatically

When you use the Service, we and our providers may automatically collect:

technical data such as IP address, browser type, device type, and operating system
usage data such as feature usage, click activity, navigation paths, and engagement
performance data such as load times, error reporting, and crash diagnostics
aggregate usage trends across the member base
anonymized or aggregated usage information used for product research, feature development, improving member workflows, and understanding how members interact with new tools.

We use this to keep the Service secure, reliable, and continually improving. Anonymized and aggregated information does not identify you individually, and we do not attempt to re-identify it.

4. Cookies & Similar Technologies

The Service may use cookies, pixels, local storage, analytics technologies, and similar technologies to:

keep you signed in and authenticate your session
remember your preferences and settings
improve performance and reliability
measure usage and understand which features help members most
improve the overall member experience.

Most browsers allow you to manage or disable cookies, though some features of the Service may not function properly without them. Should we introduce analytics or advertising technologies in the future, we will update this Policy and, where required, obtain your consent.

5. How We Use Your Information

We use the information we collect to:

create, secure, and authenticate your account
save your planning work and make it available across your devices
personalize your dashboards, recommendations, reminders, checklists, educational content, and AI responses
provide customer support and respond to your requests
send essential account communications
understand how the Service is used, in aggregate, so we can improve it
develop new features, products, and educational experiences
protect the security and integrity of the Service and prevent abuse
comply with legal obligations and enforce our Terms.

Where required by law, our legal bases for processing are: performance of a contract (providing the Service), consent (optional communications and certain processing), legitimate interests (security, product improvement, and fraud prevention), and compliance with legal obligations.

6. Personalization

Personalization is one of the core benefits of the Service. The information you provide allows us to tailor your dashboard experience, planning recommendations, reminders, educational content, checklists, AI responses, suggested resources, and progress tracking — and to make our products better for the members who come after you.

The more you tell us, the more the Service can feel like it was made for you. What you share is always processed according to this Policy.

7. Artificial Intelligence & Personalization

Vivant & Vow™ may use artificial intelligence to personalize recommendations, answer planning questions, summarize your planning information, generate reminders, organize planning content, suggest educational resources, improve the member experience, and improve future AI models and platform functionality.

AI processing may involve trusted third-party AI providers — including large language models, machine learning providers, and other current or future artificial intelligence technologies — who operate under contractual obligations designed to protect your information and to restrict how it may be used.

Conversations with AVA by Vivant & Vow™ and other AI Features may also be used to improve personalization, improve future AI responses, improve the intelligence of our platform, develop new features, and improve the overall member experience. This processing is always handled in accordance with this Privacy Policy.

AI-generated guidance is personalized based upon the information you voluntarily provide. It is informational only and does not replace professional advice. Please see our Terms of Service for more on the limits of AI features.

7.1 Ava by Vivant & Vow™, Your Planning Companion

AVA is an AI-powered planning companion designed to help you feel calm, capable, and clear about your next step.

Your conversations with AVA may be processed in order to provide personalized guidance, improve planning recommendations, improve future experiences, and enhance the Service.

AVA is an automated system, not a human representative, and is not a substitute for professional support. Please share the information that helps AVA personalize your planning journey, organize your planning journey, and provide more meaningful guidance — and take anything heavier to someone who can be fully present with you.

8. Who We Share Information With

We share personal information only with service providers who help us operate and improve the Service, under contract and only as necessary. These providers may include:

cloud hosting and infrastructure providers
database and authentication providers
payment processors
artificial intelligence providers
email and communication providers
analytics and error-monitoring providers
automation and workflow platforms
customer support platforms
video hosting and cloud storage providers.

We do not sell or rent your personal information. We do not share it with advertisers or data brokers, and we do not share it for cross-context behavioral advertising.

9. Internal Access

Access to member information within Vivant & Vow™ is limited to authorized personnel who require it to perform their role — for customer support, maintenance, security, legal compliance, improving our products, and improving the member experience. Access is granted on a need-to-know basis and is subject to confidentiality obligations.

10. Marketing & Anonymized Examples

We may use anonymized planning examples, screenshots, educational examples, planning progress, dashboard achievements, and community interactions for education, marketing, product demonstrations, presentations, and promotional materials.

Before any such use, personally identifying information is removed, blurred, cropped, generalized, or otherwise anonymized, unless you have separately given us explicit permission to identify you.

Some content is never used for marketing without your separate, explicit opt-in: your Beneath the Veil™ reflections, your specific budget figures, the names of your guests, and the contents of documents you upload.

If you would prefer that a particular contribution not be used, write to members@vivantandvow.com and we will honor that request going forward. This section corresponds to the Marketing, Testimonials & Community Content section of our Terms of Service.

11. Business Transfers

If Vivant & Vow™ is involved in a merger, acquisition, financing, reorganization, restructuring, bankruptcy, sale of assets, or other transfer of all or part of our business, member information may be transferred as part of those business assets. We will notify you of any such transfer and of any material change to how your information is handled.

12. Legal Disclosures

We may disclose information where we believe in good faith that disclosure is necessary to:

comply with a subpoena, court order, or other legal process
respond to a lawful governmental or law enforcement request
comply with applicable law or regulation
investigate potential violations of our Terms
detect, prevent, or address fraud, security, or technical issues
protect the rights, property, or safety of Vivant & Vow™, our members, or the public

13. How We Protect Your Information

We employ reasonable technical and organizational safeguards to protect your information, including encryption in transit, secure authentication, row-level access controls that restrict each member's records to their own authenticated account, hashed password storage, monitoring, and secure infrastructure provided by established vendors.

Nevertheless, no online platform can guarantee complete security. We cannot promise that unauthorized access, disclosure, alteration, or data loss will never occur. You use the Service with that understanding, and we encourage you to keep independent copies of anything important to you.

Protecting your information is a shared responsibility. We ask that you use a strong, unique password, protect the devices you use to access your account, keep your software and browsers updated, enable multi-factor authentication wherever it is available to you, and notify us at members@vivantandvow.com if you notice suspicious activity. There are steps only we can take, and steps only you can take. Together they are far stronger than either alone.

14. Data Retention

We retain your information for as long as your account is active, and afterward only as long as reasonably necessary.

Different categories of information may be retained for different periods depending on legal obligations, dispute resolution, security requirements, backup cycles, and product integrity. For example, consent records are retained as proof of agreement, and backup copies may persist for a limited period after deletion from active systems.

If you delete your account, we delete your personal information and planning content from active systems within 30 days, except where retention is required by law or necessary to resolve disputes or enforce our agreements.

15. Your Rights & Choices

You may access and correct most of your information directly within the Service at any time. You may also ask us to:

provide access to, or a copy of, your personal information
correct information that is inaccurate or incomplete
delete your account and associated personal information
export your planning information in a portable format
restrict certain processing of your information
object to processing based on our legitimate interests

Depending on where you live — including the European Union and United Kingdom (GDPR) and California (CCPA/CPRA) — you may have additional rights, including the right not to receive discriminatory treatment for exercising them, and the right to lodge a complaint with your supervisory authority. California residents: we do not sell or share personal information for cross-context behavioral advertising.

To make a request, email members@vivantandvow.com. We will verify your identity before acting, and we will respond within the timeframes required by applicable law.

16. Email Communications

Depending on your account and preferences, you may receive:

account notifications and confirmations
password reset and security notifications
essential service announcements
onboarding and orientation emails
optional educational communications
optional marketing and promotional emails

You may unsubscribe from optional educational and marketing emails at any time using the link in those messages or by contacting us. Essential account, security, and service communications will still be sent when necessary, as they are part of providing the Service.

17. International Users

Vivant & Vow™ operates in the United States, and your information will be processed there. Data protection laws in the United States may differ from those in your country of residence. By using the Service, you understand that your information will be transferred to and processed in the United States and in the locations of our service providers.

Where required, we rely on appropriate safeguards for such transfers.

18. Children's Privacy

The Service is intended for adults and is not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it promptly.

19. Changes to This Policy

We may update this Privacy Policy as our platform grows. When we make material changes, we will notify you and, where appropriate, ask you to review and accept the updated Policy before continuing to use the Service.

Your continued use of the Service after revisions take effect constitutes acceptance of the updated Privacy Policy. The "Last Updated" date above always reflects the current version.

20. Contact Us

The

For questions about this Policy, to exercise your rights, or simply to ask us something:

members@vivantandvow.com