Privacy Policy
LEGAL
OUR PROMISE
Trust is the foundation of everything we build here. You are handing us something tender — the shape of your celebration, the names of the people you love, the numbers that keep you up at night, and sometimes the reasons beneath all of it. We do not take that lightly.
So we make you a simple promise. We collect only what we reasonably need to give you a beautiful, useful planning experience and to make it better over time. We do not sell your personal information. We do not hand your private planning work to advertisers or data brokers. And we handle what you tell us with the same care, respect, and intentionality that we ask you to bring to your own wedding day.
The pages that follow explain the details. But the promise is the part worth remembering.
VERSION 3.0 · LAST UPDATED AUGUST 25, 2026
1. SCOPE OF THIS POLICY
This Privacy Policy explains how Vivant & Vow™ ("Vivant & Vow™," "we," "us," or "our") collects, uses, shares, and protects your information.
It applies broadly to our current and future products and services, including the Inner Aisle™, the Inner Aisle Suite™, the Compass Lounge™, Ava by Vivant & Vow™, our websites, community spaces, educational resources, software, and future features and services we introduce (together, the "Service").
Inner Aisle Suite™ ("IAS") is our all-in-one wedding planning software experience and the features made available within it from time to time. Ava by Vivant & Vow™ ("Ava") is our AI-assisted wedding planning companion and related conversational planning experiences.
Your use of the Service is also governed by our Terms of Service. Where this Policy uses a term defined in the Terms — such as Your Content, Community Content, Subscription, or Journey Pass — it carries the meaning given there.
2. Our Privacy Principles
Five commitments guide every decision we make about your information.
We collect only what we reasonably need.
We never sell your personal information.
We design for trust first.
Personalization should feel helpful — not invasive.
You remain in control of your information and your planning journey.
Everything that follows is simply the detail behind these five.
3. Information You Give Us
We collect the information you choose to provide as you use the Service. The categories below describe the kinds of information IAS and our other products are designed to hold; individual features evolve over time, and not every member provides every category.
ACCOUNT AND PROFILE INFORMATION
Your full name, email address, authentication information, wedding date, wedding location, state, time zone, partner name or names where you provide them, and a profile image.
WEDDING-PLANNING INFORMATION
The planning work you create and store in IAS. This may include Wedding Compass™ information, wedding vision and priorities, budgets, funding or contribution information, venue comparisons, vendor comparisons, booked vendor records, vendor contacts, vendor contracts and uploaded documents, vendor payment schedules, guest lists, guest counts, guest addresses, household or party information, relationships, RSVP status, meal information, guest notes, seating assignments, reception layout and design, wedding-party information, timelines, checklists, to-dos, shot lists, moodboards, inspiration images, notes, planning wins, and related planning content created through current or future IAS features.
UPLOADED CONTENT
Images, PDFs, contracts, vendor documents, inspiration materials, and other files or planning materials you choose to upload.
AVA AND AI INTERACTIONS
Prompts, conversations, questions, responses, and information you intentionally submit through AI-assisted features.
COMMUNITY ACTIVITY
Posts, comments, discussions, and your participation in community spaces.
SUPPORT AND FEEDBACK
Support requests, feature requests, bug reports, feedback, and your communications with Vivant & Vow™.
CONSENT AND POLICY RECORDS
The dates, times, versions, and related records showing your acceptance of the Terms of Service and this Privacy Policy.
PURCHASE AND PAID-ACCESS INFORMATION
The plan or product purchased, your Subscription or Journey Pass status, your access entitlement, billing status, renewal or cancellation status, and transaction-related information we receive from payment providers.
PAYMENT CARD INFORMATION
Where payment is handled by our payment processor, Vivant & Vow™ does not store your full payment-card number. We receive limited transaction and status information necessary to confirm the purchase and administer your access.
4. Information About Other People
IAS is designed to help you organize a celebration involving other people, so it may allow you to enter information about wedding guests, wedding-party members, family members, vendors, venue contacts, and other individuals involved in your wedding. This may include names, contact information, mailing addresses, relationships, RSVP information, meals, notes, seating information, household information, or similar planning details.
You are responsible for having an appropriate lawful basis to enter information about other people. We process that information in order to provide your planning experience — to display, organize, calculate, and connect it within your own account.
WE DO NOT MARKET TO THE PEOPLE ON YOUR LISTS
Vivant & Vow™ does not independently market to or contact individuals merely because their information appears in a member's planning account. Please enter only the information reasonably necessary for planning your wedding.
5. PURCHASE, PAID ACCESS & ENTITLEMENT
When you purchase paid access, we may process information received at checkout in order to confirm the purchase, create or record the applicable paid access entitlement, determine Subscription or Journey Pass status, associate the purchase with the correct account, send activation or access instructions, administer renewals, administer cancellations, handle failed payments, provide billing support, prevent fraud, and comply with financial, tax, or legal obligations.
Consistent with our Terms of Service, successful payment may establish the applicable paid access entitlement before you complete account activation. Account activation may still be required before you can use IAS or other authenticated features.
6. INFORMATION COLLECTED AUTOMATICALLY
When you use the Service, we and our providers may automatically collect information such as your IP address, browser information, device information, operating system, authentication and session information, feature usage, clicks and navigation, performance information, error and crash information, and security information. We also derive aggregate usage trends and de-identified or aggregated usage information across the member base.
We use this information for security, fraud prevention, troubleshooting, reliability, product improvement, analytics, and understanding how members use features.
Some of this information is associated with your account and is treated as personal information under this Policy. Aggregate and de-identified information is maintained in a form that is not intended to identify you individually, and we do not attempt to re-identify it. Not all automatically collected information is anonymous, and we do not represent that it is.
7. COOKIES, ANALYTICS & ADVERTISING TECHNOLOGIES
The Service may use cookies, local storage, session technologies, analytics tools, performance tools, and similar technologies to keep you signed in and authenticate your session, remember your preferences and settings, improve performance and reliability, measure usage, maintain security, and improve the overall member experience.
Our public websites may also use advertising measurement, attribution, retargeting, or similar technologies provided by third parties, where disclosed and where applicable consent or opt-out requirements are followed. These technologies help us understand which of our own marketing efforts are effective and reach people who have shown interest in Vivant & Vow™.
WHERE THE LINE SITS
We do not sell personal information. We do not provide private IAS planning data or private Ava conversations to advertisers or data brokers for their own advertising purposes. Advertising-related technologies, where used, operate on our public websites — not on your private planning content.
Most browsers allow you to manage or disable cookies, though some features of the Service may not function properly without them. Where required by applicable law, we provide consent or opt-out mechanisms for non-essential technologies.
8. HOW WE USE YOUR INFORMATION
We use the information we collect to:
• create and authenticate accounts;
• administer paid access and establish and maintain entitlements;
• save your planning work and synchronize account information across your devices;
• provide IAS features and connect related features to one another;
• personalize your member experience and surface reminders and planning priorities;
• provide Ava responses;
• provide customer support and process support and feature requests;
• send transactional communications;
• administer billing and subscriptions;
• prevent fraud and abuse and maintain security;
• troubleshoot problems and improve reliability;
• conduct analytics and improve our products; and
• comply with law, enforce our Terms, and protect our members and the Service.
Where required by law, our legal bases for processing are: performance of a contract (providing the Service), consent (optional communications and certain processing), legitimate interests (security, product improvement, and fraud prevention), and compliance with legal obligations.
9. PERSONALIZATION
Personalization is one of the core benefits of the Service. Where technically available and appropriate, IAS may use information already stored in your account so that you do not have to provide the same information again and again. That may include your wedding date, guest count, budget, vendor information, tasks, timelines, checklists, planning priorities, and other relevant planning information.
We may use this information to tailor dashboards, prioritize tasks, surface reminders, pre-populate connected features, improve recommendations, improve Ava responses, and personalize educational content.
Personalization is intended to support your planning. It is not intended to make legal or similarly significant decisions about you solely through automated processing.
10. ARTIFICIAL INTELLIGENCE & AVA
AI-assisted features may provide planning guidance, recommendations, drafting help, calculations, summaries, comparisons, reminders, organization, and personalized suggestions.
AI processing may involve contracted third-party artificial-intelligence or technology providers operating under agreements with us. Providers, models, capabilities, and technical integrations may change over time as the Service evolves.
Where enabled, Ava may use relevant information stored in your IAS account to make responses more useful. The specific information available to Ava depends on the integrations and permissions active at the time, and Ava will not necessarily access every piece of information in your account. AI responses may not always be accurate and should be treated consistently with our Terms of Service, which explain the limits of AI Features and ask you to independently verify anything affecting money, contracts, safety, legal rights, or other important decisions.
OUR POSITION ON AI MODEL TRAINING
Vivant & Vow™ does not authorize third-party AI providers to use private IAS planning content or private Ava conversations to train their general-purpose AI models unless that use is separately disclosed and any legally required consent or permission has been obtained. To improve the Service and our product functionality, we may use aggregate information, de-identified information, system performance information, usage patterns, member feedback, and content we have appropriate permission to use.
11. WHO WE SHARE INFORMATION WITH
We share personal information with service providers who help us operate, secure, and improve the Service. These providers may include:
• cloud hosting and infrastructure providers;
• database providers;
• authentication providers;
• payment and subscription processors;
• email and communication providers;
• artificial intelligence providers;
• analytics and performance providers;
• security and fraud-prevention providers;
• file-storage providers;
• community platforms;
• automation and workflow providers;
• customer-support providers; and
• professional advisers where reasonably necessary.
Service providers receive information only as reasonably necessary to perform services for Vivant & Vow™ and are subject to appropriate contractual or legal obligations governing how they may use it. The particular providers we rely on may change as our technology evolves; this Policy is written to remain accurate when they do.
12. NO SALE & ADVERTISING BOUNDARY
Vivant & Vow™ does not sell personal information.
We do not provide private IAS planning content, private uploaded documents, private Ava conversations, guest lists, private notes, seating information, or similar non-public planning information to advertisers or data brokers for their own advertising purposes.
As described in Section 07, our public websites may use disclosed measurement, attribution, or retargeting technologies subject to applicable privacy law. Where applicable law gives you the right to opt out of targeted advertising or sharing, we honor that right as described in Section 19.
13. INTERNAL ACCESS TO PRIVATE INFORMATION
Your private planning information is not routinely reviewed by Vivant & Vow™ personnel.
Authorized personnel may access member information only where reasonably necessary for purposes such as customer support, maintaining or troubleshooting the Service, investigating bugs, security, fraud or abuse prevention, enforcing our Terms, legal compliance, responding to a member's request, and operating or protecting the Service.
Access is limited to authorized personnel, granted on a need-to-know basis, and subject to confidentiality obligations and access controls.
For general product improvement, we rely primarily on aggregate data, de-identified information, usage patterns, feedback, and other information that does not unnecessarily expose private planning content.
14. MARKETING, TESTIMONIALS & COMMUNITY CONTENT
This section corresponds to the Marketing, Testimonials & Community Content section of our Terms of Service.
COMMUNITY CONTENT
Content you intentionally share in community spaces visible to other members may be used according to the license described in the Terms, including for promotional, educational, product-development, or business purposes, subject to the protections stated there. Before using member-created Community Content in marketing, we may crop, reformat, or edit it for clarity, and we remove or obscure personally identifying details unless you separately authorize attribution.
PRIVATE IAS CONTENT
NOT USED FOR MARKETING WITHOUT SEPARATE PERMISSION
Private IAS planning content is not used for marketing without your separate permission. This includes, without limitation, private planning data, private Ava conversations, specific budget information, guest lists, uploaded private documents, contracts, private notes, seating information, and other non-public planning information.
Removing identifying details does not, by itself, make private planning content available for marketing. Separate permission is required.
You may ask us to stop future promotional use of a particular contribution by writing to members@vivantandvow.com. This does not require us to recall materials already lawfully distributed.
15. BUSINESS TRANSFERS
If Vivant & Vow™ is involved in a merger, acquisition, financing, reorganization, restructuring, bankruptcy, sale of assets, or other similar corporate transaction involving all or part of our business, relevant member information may be transferred as part of that transaction. We will provide notice of any such transfer and of any material change to how your information is handled.
16. LEGAL DISCLOSURES
We may disclose information where we reasonably believe disclosure is necessary to:
• comply with applicable law or regulation;
• comply with a subpoena, court order, or other legal process;
• respond to lawful governmental or law enforcement requests;
• investigate potential violations of our Terms;
• detect, prevent, or address fraud, abuse, security, or technical issues; and
• protect the rights, property, or safety of Vivant & Vow™, our members, or the public.
17. HOW WE PROTECT YOUR INFORMATION
We use technical and organizational safeguards appropriate to the Service. Depending on the feature, these may include encrypted transmission, secure authentication, access controls, account-level or row-level data isolation that restricts each member's records to their own authenticated account, protected password storage, monitoring, private or access-controlled file storage, and infrastructure operated by established providers.
Because IAS may hold vendor contracts and other private planning materials, private documents you upload are stored using private or access-controlled storage mechanisms where applicable. Private contracts and uploaded documents are not made publicly accessible by the Service.
Nevertheless, no online platform can guarantee complete security. We cannot promise that unauthorized access, disclosure, alteration, or data loss will never occur. You use the Service with that understanding, and we encourage you to keep independent copies of anything important to you.
Protecting your information is a shared responsibility. We ask that you use a strong, unique password, protect the devices you use to access your account, keep your software and browsers updated, enable multi-factor authentication wherever it is available to you, and notify us at support@vivantandvow.com if you notice suspicious activity. There are steps only we can take, and steps only you can take. Together they are far stronger than either alone.
18. DATA RETENTION
We retain information for as long as reasonably necessary for the purposes described in this Policy. In practice, that means we retain information:
• while your account is active;
• while needed to provide paid or free services to you;
• for a reasonable period following account closure or a verified deletion request; and
• where necessary for legal, tax, accounting, billing, security, fraud-prevention, dispute-resolution, or compliance purposes.
Different categories of information may be retained for different periods. For example, consent and version records are retained as proof of agreement, and transaction records are retained for financial and tax purposes, even after other information has been removed.
Residual copies of information may persist temporarily in backups, security logs, and similar systems after removal from active systems. Those copies are deleted or overwritten in the ordinary course of our backup and retention cycles.
19. YOUR PRIVACY RIGHTS & CHOICES
You may access and correct much of your information directly within the Service at any time.
Depending on where you live and the privacy laws that apply to you, you may also have rights such as:
• access to the personal information we hold about you;
• correction of information that is inaccurate or incomplete;
• deletion of your account and associated personal information;
• data portability, or a copy of your information in a portable format;
• restriction of certain processing;
• objection to certain processing;
• withdrawal of consent, where processing is based on consent;
• opting out of certain targeted advertising or sharing, where applicable;
• appealing certain privacy decisions, where required by law;
• non-discrimination for exercising your privacy rights; and
• making a complaint to an applicable privacy regulator or supervisory authority.
Not every right is available in every jurisdiction, and some rights are subject to legal exceptions. We will tell you if we cannot act on a request and why.
MAKING A PRIVACY REQUEST
To make a formal privacy-rights request, email members@vivantandvow.com. We will verify your identity before acting on a request, and we will respond within the timeframes required by applicable law.
20. EMAIL & COMMUNICATIONS
TRANSACTIONAL COMMUNICATIONS
These are part of providing the Service and may include account activation, account access, password reset, security notifications, billing, renewal, cancellation, failed-payment notifications, legal notices, service announcements, and support responses. Because they are necessary to provide the Service, they may continue even if you opt out of marketing communications.
OPTIONAL COMMUNICATIONS
These include educational emails, newsletters, promotions, and other marketing communications. You may unsubscribe from optional communications at any time using the link in those messages or by contacting us.
21. CONSENT & VERSION RECORDS
We may record the version of the Terms of Service you accepted, the version of this Privacy Policy you accepted, the date and time of acceptance, and related consent or acknowledgment records. These records help us confirm which version of our agreements applies to you.
When we make material changes, we may provide notice, ask you to review the updated Policy, and — where appropriate or required — ask you to accept or acknowledge the updated version before continuing to use affected features.
22. INTERNATIONAL USERS
Vivant & Vow™ operates from the United States. Your information may be processed in the United States and in other locations where our service providers operate. Data protection laws in those locations may differ from those in your country of residence.
Where required by applicable law, we use appropriate legal safeguards for international transfers of personal information.
23. CHILDREN'S PRIVACY
The Service is intended for adults and is not directed to anyone under 18. We do not knowingly collect personal information directly from children. If we learn that a child has provided personal information to us in violation of this Policy, we will take appropriate steps to delete or otherwise address that information.
This section concerns children who create or use an account directly. It does not change how we handle information about other people — including younger guests — that an adult member enters into their own planning account, which is addressed in Section 04.
24. CHANGES TO THIS POLICY
We may update this Privacy Policy as our products, technology, business practices, or applicable law evolve.
When we make material changes, we will communicate them, and where appropriate or required we will ask you to review and accept or acknowledge the updated Policy before continuing to use affected features. Non-material changes may take effect when posted. The Version and Last Updated date shown on this Policy identify the current version.
25. Contact Us
For questions about this Policy, to exercise your privacy rights, or simply to ask us something:
SUPPORT
support@vivantandvow.com
BILLING
billing@vivantandvow.com
GENERAL / PRIVACY / LEGAL
members@vivantandvow.com
BUSINESS ADDRESS
Vivant & Vow™ · 2180 Andrea Lane, Suite #8, Fort Myers, FL 33912, USA
Privacy-rights requests should be sent to members@vivantandvow.com. Account-support questions should be sent to support@vivantandvow.com. Billing matters should be sent to billing@vivantandvow.com.